
The Market Development Manager leads the on-going trade and brand activity related to customer purchase experience and trade development. Requires outstanding management skills coupled with the ability to lead diverse constituents to the best brand execution. This manager is a customer and trade champion with an innovative mindset who can execute key strategic initiatives within KitchenAid purchase experience. The Manager will lead teams in the conception, evaluation, and implementation of industry leading product and skills training (for both trade customer sales associates and internal customers). Provide channel specific training materials – retail, contract, national account, consumer call center and direct sales network. He or she is responsible for ensuring that project work meets consumer and trade needs and supports the distribution strategy. Must be an Expert in writing education and training materials. Must demonstrate exceptional experience in written and verbal communications skills, including giving presentations and training to different audience. Excellent curriculum development, training, analytical and visual aid skills. Ability to prepare and provide, as required, new training materials and customer related coursework (i.e. Course outlines, course manuals, workbooks, handouts, exercises, training aids, and completion certificates and evaluation forms). Ability to make format/content recommendations by channel. Creation of Train-the-trainer scripts. Accountable for resource and collateral materials internal and train-the-trainer use. Ability to take brand input, validate data and create plans for course development. Strong connection to premium appliance industry Develop interactive strategy to be implemented at the intermediate and graduate training levels